Travel Made Simple.

‍Snapper is the go-to smart card payment system for Wellingtonians, yet the app is scattered, hard to navigate and misses key features that can make our daily commute much smoother.In two weeks, I redesigned Snapper into an intuitive, feature packed experience that put its users first. The result? a refreshing, future proof app, designed to make daily travel effortless, combining usability, accessibility, and essential tools all in one place.

Clearing Roadblocks.

‍Snapper is a vital part of daily life in Wellington; however, the app is anything but smooth frustrating commuters and slowing them down, often making the app a roadblock, rather than a tool. My challenge? Take Snapper from a frustrating and confusing experience to a sleek and intuitive app. Cut off the clutter, introduce important features, and make navigation effortless. The app needed to feel tailored for Wellingtonians, while also being adaptable to the future of the city’s transport system, without losing the essence of Snapper.

Uncovering Commuter Frustration.

‍Before jumping into the design, I needed to understand what commuters really struggled with. Through informal interviews, I gathered insights and pain points, information was spread out across various screens, inability to track services and no emergency features. With these insights, I created personas, allowing me to visualise and pinpoint frustration through user journeys.I didn't just want to feel the frustration; I wanted to see how other apps tackled these same issues. So, I took a deep dive into MetLink and Auckland Transport's apps, tearing apart their user flows and features. While not a large-scale study, this feedback provided valuable insights into how the redesign can addressed common commuter frustrations, ensuring my new Snapper app was built on real user needs.

Turning Frustration into Simplicity.

‍I didn't just redesign Snapper; I made a product for Wellingtonians, turning Snapper from a frustrating moment of someone's day into a seamless travel tool. The design wasn't just about making it visually appealing, it was about making an intuitive and improved experience. I designed the app to evolve, knowing that Wellington's transport system wouldn't stay the same forever. The app needed to grow with the city, my design approach meant that Snapper could evolve without losing its core simplicity. The result? A conceptual redesign that transformed a frustrating chore into an intuitive travel tool.

Designing for Real-World Impact.

‍Snapper isn't just an app; it's a tool that's crucial to many Wellingtonians daily lives. Therefore, this wasn't just about redesigning an app, it was solving real problems and understanding that every decision had to be practical and user centred. Reinforcing the lesson that great design isn't just about making things pretty, it's about solving pain points that matter.

Given more time, further usability testing and collaboration with transport authorities would further refine and validate the solution.